Tuesday, September 16, 2008

Yahoo Defends Google Deal But No Cigar

Yahoo tries to preempt government investigations into Google/Yahoo advertising deal with manipulated advertising returns

Yahoo held a three day press conference in Washington last week to defend its joining in the Google adsense network. At risk here is creating a search advertising monopoly that grants Google 80 percent of the online advertising for search returns. Google is being evil and Yahoo is desperate for those Adsense revenues.

The least funny thing about Yahoo examples? How the world will be better under a Google adsense monopoly as Hilary Schneider, executive vice president of Yahoo U.S., claims the deal with Google is the same as Yahoo’s partnerships with other publishers. It provides information that hundreds of U.S. newspapers can sell ads on Yahoo properties already as resellers. Below we have just what newspaper publishers think of this deal.